A Record-Breaking Year
Dubai's Department of Economy and Tourism confirmed that the emirate welcomed over 20 million international visitors in 2025, surpassing its ambitious target by 8%. This represents a 15% increase over 2024 and establishes Dubai as the world's most visited city for the third consecutive year.
Impact on Short-Term Rentals
The tourism boom has directly benefited property owners in the short-term rental segment. Holiday home revenues increased by 22% year-over-year, with the total market estimated at AED 4.8 billion. Average occupancy rates across the city exceeded 80% for the first time.
Dubai Marina, Downtown Dubai, and JBR saw the most significant gains, with some properties achieving over 90% occupancy during peak months.
Looking Ahead to 2026
With new attractions opening, expanded airport capacity, and major events scheduled throughout 2026, the outlook for short-term rental investors remains extremely positive. Properties with professional management and optimized pricing are best positioned to capitalize on this unprecedented demand.